Emma Shergold

EMAIL MARKETING
& AUTOMATIONS

Find out how I can help improve your email marketing process.

Whether you would like to send a weekly or monthly email to your contacts, I will help you create engaging content that is sent out on a regular basis.

Let’s work together to reduce your overwhelm and create a simpler, more organised and stress-free business.

My goal is simple: to make your business run more smoothly and efficiently, allowing you to focus on what you do best.

Email Marketing & Automations

My aim is to help you improve the efficiency of your email marketing process by implementing and maintaining well organised procedures and systems.

 

This includes ensuring your newsletters are sent out on time, potential clients receive automated information emails after signing up for freebies, and website enquiries are followed up.

 

Overall, consistent email marketing helps to improve your visibility within your existing contact list, as well as building your email list with carefully planned lead magnets and sales funnels.

WHO I WORK WITH

Whether we can work together is definitely more important than what kind of business person you are, however, I am passionate about working with with:

  • Neurodivergent People
  • Sole Traders
  • Small Business Owners
  • Sole Directors

SKILLS AND EXPERIENCE

Although the vast majority of my skills are transferrable across different industries, I have specific experience and interest in working with:

  • Construction Managers
  • Sport & Exercise Professionals
  • Event Planners
  • Mental Health & Wellbeing Practitioners

BENEFITS TO YOU AND YOUR BUSINESS

Email marketing is an efficient way to combine regular email campaigns with uncomplicated automations, so that you can engage with your contacts at the right time without manually sending every message.

Email automations work by setting up workflows triggered by specific actions, such as signing up for a freebie, purchasing a product or service, or after clicking links in campaigns, which enables you to send timely and relevant emails automatically.

Whether you’re a sole trader or a small business owner, outsourcing you email marketing can:

Improve Communication

  • Keep your audience engaged with regular newsletters and updates
  • Convert potential customers through lead magnets and sales funnels
  • Automate follow-ups to save you time and improve efficiency

Reduce Overwhelm and Save Time

  • Ensure your emails are professionally written, designed, and optimised
  • Remove you from the time-consuming editing and proofreading process
  • Ensure your emails and follow ups send seamlessly in the background

Schedule Regular Newsletters

  • Share your business updates, useful tips and information, and product or service launches 
  • Maintain existing relationships with your clients and potential customers
  • Provide timely reminders to your contacts who have ‘been meaning to book/get in touch’

Create Lead Magnets & Sales Funnels

  • Grow your email list and convert contacts into paying customers and clients
  • Design automated email sequences to secure new leads and sales
  • Provide downloadable resources (e.g., checklists, guides, or eBooks) with scheduled follow up emails

Automate Emails

  • Set up welcome sequences to welcome and engage new contacts
  • Automate reminders for requesting feedback and completing processes
  • Ensure your contacts receive timely and relevant emails and follow-ups

By engaging me as your email marketing manager, I will ensure these tasks are handled accurately and efficiently, freeing up your time to focus on your other business activities.

How it Works

When I work with you, I will initially review and understand how things currently are and how we can improve your email marketing. This will begin within your
free discovery call
where you will have answered a few questions in advance to get us started.

 

From here, we will either continue with the support you initially enquired about, or it may be more appropriate to begin with another area of your business, depending on your main challenges and what you need from me.

EMAIL MARKETING
PACKAGES

The following packages can be used as they are if they cover your requirements, however, as there are many different elements to email marketing and email automations, they can also be used as a guide to what could be available to you.

During your discovery call, we will discuss your needs and a bespoke package can be developed.

Option One

This is for you if you are new to email marketing or send relatively infrequent emails.

It is likely to suit start-ups or micro businesses (1-10 employees).

I will learn about how your business works, and take over the day-to-day management of your email marketing using your preferred software.

This may naturally lead to identifying improvements of some processes, but the focus will be on ensuring your business runs smoothly in the background.

Together we will discuss and determine how to implement any changes to produce maximum effect with minimal disruption to your business.

What’s included

  • Learning how you and your business works
  • Taking over the day-to-day management of your email marketing
  • Strategy call to discuss and agree on your email content
  • One email campaign
  • One automated email sequence (up to 3 emails)
  • One revision per email
  • Reviewing campaign reports for unopened/bounced emails

£160 per month

Optional extras

  • Researching and full copy writing
  • Setting up email marketing software
  • Identifying improvements of your email processes
  • Implementing changes to your procedures that produces
  • Developing email marketing SOPs (Standard Operating Procedures)

Quoted based on £40 an hour

Option Two

This is for you if you are looking to develop your email marketing and send more frequent emails.

It is likely to suit sole traders or small businesses (1-50 employees).

I will learn about how your business works, and take over the day-to-day management of your email marketing using your preferred software.

This may naturally lead to identifying improvements of some processes, but the focus will be on ensuring your business runs smoothly in the background.

Together we will discuss and determine how to implement any changes to produce maximum effect with minimal disruption to your business.

What’s included

  • Learning how you and your business works
  • Taking over the day-to-day management of your email marketing
  • Strategy call to discuss and agree on your email content
  • Two email campaigns
  • Two automated email sequences (up to 3 emails)
  • One lead magnet and associated automation emails (up to 5 emails)
  • One revision per email
  • Reviewing campaign reports for unopened/bounced emails

£300 per month

Optional extras

  • Researching and copy writing
  • Setting up email marketing software
  • Identifying improvements of your email processes
  • Implementing changes to your procedures that produces
  • Developing email marketing SOPs (Standard Operating Procedures)

Quoted based on £40 an hour

Option Three

This is for you if you are wanting to focus on email marketing by sending weekly emails.

It is likely to suit sole traders or small businesses (1-50 employees).

I will learn about how your business works, and take over the day-to-day management of your email marketing using your preferred software.

This may naturally lead to identifying improvements of some processes, but the focus will be on ensuring your business runs smoothly in the background.

Together we will discuss and determine how to implement any changes to produce maximum effect with minimal disruption to your business.

What’s included

  • Learning how you and your business works
  • Taking over the day-to-day management of your email marketing
  • Strategy call to discuss and agree on your email content
  • Four email campaigns
  • Four automated email sequences (up to 3 emails)
  • Two lead magnet and associated automation emails (up to 5 emails)
  • Two revisions per email
  • Reviewing campaign reports for unopened/bounced emails

£600 per month

Optional extras

  • Researching and copy writing
  • Setting up email marketing software
  • Identifying improvements of your email processes
  • Implementing changes to your procedures that produces
  • Developing email marketing SOPs (Standard Operating Procedures)

Quoted based on £40 an hour

READY TO GET STARTED?

If you are interested in any of my services, or would like to find out how we can work together, please complete my Work With Me form. You will then be directed to book a discovery call where we can discuss your business needs in more detail.

Alternatively, if you would like to know more about how I can help you and your business, you can send me a message or email [email protected].