Email marketing software I use and trust for my business systems and operations.
User-friendly email marketing software that can send branded campaigns and automate processes.
What is Mailerlite?
MailerLite* is an email marketing platform that helps businesses create, send, and automate email campaigns.
It offers drag-and-drop email builders, pre-designed templates, and automation features like welcome sequences and subscriber workflows.
You can manage your email list, segment subscribers based on their behaviour, and track campaign performance through detailed analytics.
It’s designed to be user-friendly for people who aren’t tech experts, while still offering powerful features like landing pages, pop-up forms, and integration with other business tools.
How i use mailerlite
Sending Newsletters
Once a fortnight I send out my newsletter, Connection Corner. I developed the template I wanted to use in MailerLite* and copy the previous email each time I want to create a new one.
Welcome Email Sequence
When someone signs up for my newsletter, they receive a welcome email. I love the automations in MailerLite* – I set the trigger (usually when someone joins a group) and then add however many emails I want in the sequence.
Lead Magnet Email Sequences
Similar to the welcome email sequence, I have a separate sequence of emails for each of my lead magnets (Spreadsheets, PDFs, Checklists, etc). Once there is one sequence in place, it’s a case of copying and editing each one.
Creating Forms for my Website
MailerLite* has two main forms that I use – embedded and pop-ups. Both do exactly the same thing, i.e. ask people to enter their name and email address for whatever purpose (newsletter, download, join a waiting list).
Capturing Leads
Through all the above processes, MailerLite will capture and store everyone that passes through one of these channels. I have various groups which helps me to organise and tailor my communications and connections.
*This page contains affiliate links to MailerLite, which means I may earn some pennies if you sign up to a paid subscription.